Build your profile. Promote your business. Stand out from the crowd.

One of the never-ending problems of being a small business owner is setting yourself apart from your competitors in a crowded marketplace. You’ve probably tried advertising, social media, publicity, and many of the other usual suspects. But there is one option that is more accessible today than ever before that not many business owners consider: […]

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Book design: Where does my book belong?

Guest blog from book cover designer Peter Reardon   Fitting a square peg into a round hole? This is how it feel sometimes when I’m discussing book design with authors. The one critical error I find most self publishing authors, and some of the bigger publishing houses make, is that they find it difficult establishing […]

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Print vs Electronic

Can I just do an ebook? Doing an ebook alone is usually seen as a way to reduce costs, but if you’re using your book as a marketing tool for your business, you should see it as an investment. You can do an ebook only, but when self-publishing for your business it’s not a great […]

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How cover design actually works

We work with many first-time self-publishers here at MHP, and sometimes during the cover design process I sense the author getting a little frustrated when the cover design seems to become more involved than they expected. They underestimate the level of development required to get a finished cover. Here’s how authors sometimes expect the process […]

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37 common self-publishing stuff-ups

Here we go. In no particular order, here are the 37 most common mistakes I see in self-publishing for small business (not from our self-publishers, of course): Using service providers who don’t have experience with books. Not having text appropriately formatted and ‘styled’ by the editor, so that it’s ready for layout. Not thinking about […]

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