Using your book in your business

There are an unlimited number of ways to use your book in your business; today I’m going to look at a few that are easy to do and won’t cost you anything (except your time). Give your book away You might send a copy to potential clients that contact your business with an inquiry, or […]

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The best independent bookshops in the world

In nearly every city around the world you will find a bookshop. They might be small and quaint or large and showy, but for every avid reader and book lover, they are a delight to discover. However, it seems many bookshops are closing their doors. Not to worry though as many independent bookshops are thriving […]

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Step 7 – Distribution: Launches, Publicity & Sales

The best time to generate publicity and sales for your book is when it is first released, and you can also combine this with your book launch if you are having one. As well as being a celebration, a launch is a great way to generate interest in your book. You can send out a […]

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Step 7 – Distribution: Should I Have a Book Launch?

A common question from authors is: ‘What do I do for a book launch?’ The answer is simple: you do anything you want! I’ve been to intimate book launches in restaurants and launches with 400 people in conference centres. I’ve been to book launches at bookshops, libraries, art galleries, hotels, pubs – you get the […]

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Step 6 – The ebook: Digital Rights Managment (DRM)

You may never have heard of digital rights management (often known as DRM), but you will be familiar with the concept. Ebooks are subject to copyright concerns in ways that printed books are not: like any computer file, an ebook can simply be copied! This is an issue that has also troubled the music, television, […]

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