Category Archives for Ebook

So you want your business book to be an Amazon bestseller

One of the never-ending problems of being a Small Business owner is setting yourself apart from your competitors in a crowded marketplace. You’ve probably tried advertising, social media, publicity, and many of the other usual suspects. But there is one option that is more accessible today than ever before that not enough business owners take […]

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Print vs Electronic

Can I just do an ebook? Doing an ebook alone is usually seen as a way to reduce costs, but if you’re using your book as a marketing tool for your business, you should see it as an investment. You can do an ebook only, but when self-publishing for your business it’s not a great […]

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Step 6 – The ebook: Digital Rights Managment (DRM)

You may never have heard of digital rights management (often known as DRM), but you will be familiar with the concept. Ebooks are subject to copyright concerns in ways that printed books are not: like any computer file, an ebook can simply be copied! This is an issue that has also troubled the music, television, […]

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Step 6 – The ebook: what price should my ebook be?

Ebook pricing is a tricky issue. Unfortunately, the wave of ebooks priced from 99¢ to $2.99 has led to many readers not expecting to pay too much for ebooks. The reasoning seems to be that because the publisher didn’t have to pay for printing, the ebook should be much cheaper than the print version. But […]

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Step 6 – The ebook: Distribution

Earlier this year we looked at the different types of ebook formats; now we’ll take a look at how to distribute your ebook. The number of ebook stores has grown rapidly in recent years. Some volatility has also occurred, with takeovers, mergers and collapses. You can manage your ebook distribution in two basic ways: like […]

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