Category Archives for Publishing

How does a book get published?

If you’ve ever wondered how books are published, especially if you’re thinking of writing and publishing a book for your Small Business, here’s a (slightly fictionalised but mostly accurate) glimpse behind the scenes. A Monday at MHP. 9.00 am: Archie and Lik arrive late for the scheduling meeting. Again. But we let it slide. They […]

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Using your book in your business

There are an unlimited number of ways to use your book in your business; today I’m going to look at a few that are easy to do and won’t cost you anything (except your time). Give your book away You might send a copy to potential clients that contact your business with an inquiry, or […]

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Why I chose self-publishing: A case study

John Matthew’s book The 10 Seeds You Must Plant to Grow Your Business is for those contemplating business, start-ups, and owners of emerging businesses who want to improve the performance of their existing enterprise. Here John talks about why he chose to self-publish his book rather than use a traditional publisher. John Matthew – The […]

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Step 1 – Planning: why self-publishing is great business

Being a published author will help you build your profile, promote your business and make you stand out from the crowd. It’s a turbocharged business card, a demonstration of your skill and experience, an ad, a marketing tool, a symbol of your commitment to seeing a project through, a key that will open many doors, […]

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The Seven Steps

Over the years at Michael Hanrahan Publishing we’ve refined our process into a seven-step self-publishing system that’s logical and easy to follow. The steps make it easier for self-publishers to understand the process, and also ensure that things are done at the right time and in the right order. Here is an overview of the […]

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