Category Archives for Publishing

Why you should write and publish a book for your small business

When you’re at your next conference, networking event or seminar, while everybody else is handing out business cards, how would you like to be handing out copies of your professionally-published book? Too hard? Think you can’t write well enough? Don’t know where to start? Not moody enough to call yourself a writer? Don’t worry, none […]

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How does a book get published?

If you’ve ever wondered how books are published, especially if you’re thinking of writing and publishing a book for your Small Business, here’s a (slightly fictionalised but mostly accurate) glimpse behind the scenes. A Monday at MHP. 9.00 am: Archie and Lik arrive late for the scheduling meeting. Again. But we let it slide. They […]

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Using your book in your business

There are an unlimited number of ways to use your book in your business; today I’m going to look at a few that are easy to do and won’t cost you anything (except your time). Give your book away You might send a copy to potential clients that contact your business with an inquiry, or […]

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Why I chose self-publishing: A case study

John Matthew’s book The 10 Seeds You Must Plant to Grow Your Business is for those contemplating business, start-ups, and owners of emerging businesses who want to improve the performance of their existing enterprise. Here John talks about why he chose to self-publish his book rather than use a traditional publisher. John Matthew – The […]

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Step 1 – Planning: why self-publishing is great business

Being a published author will help you build your profile, promote your business and make you stand out from the crowd. It’s a turbocharged business card, a demonstration of your skill and experience, an ad, a marketing tool, a symbol of your commitment to seeing a project through, a key that will open many doors, […]

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