Category Archives for Self-publishing

Book design: Where does my book belong?

Guest blog from book cover designer Peter Reardon   Fitting a square peg into a round hole? This is how it feel sometimes when I’m discussing book design with authors. The one critical error I find most self publishing authors, and some of the bigger publishing houses make, is that they find it difficult establishing […]

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Print vs Electronic

Can I just do an ebook? Doing an ebook alone is usually seen as a way to reduce costs, but if you’re using your book as a marketing tool for your business, you should see it as an investment. You can do an ebook only, but when self-publishing for your business it’s not a great […]

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How cover design actually works

We work with many first-time self-publishers here at MHP, and sometimes during the cover design process I sense the author getting a little frustrated when the cover design seems to become more involved than they expected. They underestimate the level of development required to get a finished cover. Here’s how authors sometimes expect the process […]

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37 common self-publishing stuff-ups

Here we go. In no particular order, here are the 37 most common mistakes I see in self-publishing for small business (not from our self-publishers, of course): Using service providers who don’t have experience with books. Not having text appropriately formatted and ‘styled’ by the editor, so that it’s ready for layout. Not thinking about […]

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Foreword and testimonials

Foreword for your book

How to get a foreword and/or testimonials for your book This is a question I am asked often: how do I get a foreword or testimonials for my book from people I respect or admire in my industry? There are a number of different ways you can approach this. The first step is usually a […]

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