Category Archives for Small business

How to get you and your book ‘out there’

We chatted to Brad Beer, author of You Can Run Pain Free!, who has not only seen great book sales, but has also seen his business POGO Physio grow thanks to his continued efforts to get his book and himself out there.   So where exactly is ‘out there’? Well, in today’s world ‘out there’ is […]

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Print vs Electronic

Can I just do an ebook? Doing an ebook alone is usually seen as a way to reduce costs, but if you’re using your book as a marketing tool for your business, you should see it as an investment. You can do an ebook only, but when self-publishing for your business it’s not a great […]

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How cover design actually works

We work with many first-time self-publishers here at MHP, and sometimes during the cover design process I sense the author getting a little frustrated when the cover design seems to become more involved than they expected. They underestimate the level of development required to get a finished cover. Here’s how authors sometimes expect the process […]

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37 common self-publishing stuff-ups

Here we go. In no particular order, here are the 37 most common mistakes I see in self-publishing for small business (not from our self-publishers, of course): Using service providers who don’t have experience with books. Not having text appropriately formatted and ‘styled’ by the editor, so that it’s ready for layout. Not thinking about […]

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The author photo

One thing that many authors don’t think about until the last minute is the author photo on the back of the book. Although it’s not essential, it’s a good idea to have an author photo. It allows your readers to identify with you. Many authors have professional images ready to go, but if you don’t, […]

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