Category Archives for Small business

Too much information is not enough

The best thing you can do in your book for you and your business is give your clients as much information as you can. Now, I’m not talking about giving away proprietary information that is important to your business; I’m talking about the kind of stuff your clients will value and that will help them […]

Read More

Using your book in your business

There are an unlimited number of ways to use your book in your business; today I’m going to look at a few that are easy to do and won’t cost you anything (except your time). Give your book away You might send a copy to potential clients that contact your business with an inquiry, or […]

Read More

Step 6 – The ebook: Digital Rights Managment (DRM)

You may never have heard of digital rights management (often known as DRM), but you will be familiar with the concept. Ebooks are subject to copyright concerns in ways that printed books are not: like any computer file, an ebook can simply be copied! This is an issue that has also troubled the music, television, […]

Read More

Step 6 – The ebook: what price should my ebook be?

Ebook pricing is a tricky issue. Unfortunately, the wave of ebooks priced from 99¢ to $2.99 has led to many readers not expecting to pay too much for ebooks. The reasoning seems to be that because the publisher didn’t have to pay for printing, the ebook should be much cheaper than the print version. But […]

Read More

Step 6 – The ebook: Distribution

Earlier this year we looked at the different types of ebook formats; now we’ll take a look at how to distribute your ebook. The number of ebook stores has grown rapidly in recent years. Some volatility has also occurred, with takeovers, mergers and collapses. You can manage your ebook distribution in two basic ways: like […]

Read More