The appearance of your book matters. If the book doesn’t look appealing to your target market, they’re less likely to pick it up, and then it doesn’t matter how good your content or your writing is. As part of our cover design process, we’ll discuss your cover with you, send you a questionnaire about it, and ask you to provide some covers that you like to help guide the design process.
Once this has been done, we’ll provide you with some design ideas for the cover of your book, based on discussions with you and the ideas you have provided. Once you have given us feedback on these designs, we’ll do another round and send them to you for checking again. This process is repeated as many times as needed until you are happy with the design.
Your book interior
As with the front cover of your book, a great way to find out how you want your book to look inside is to go to a bookstore and have a look through some books. Think about whether you want your book to look modern, traditional, funky, fun – whatever! The inside of your book should match the tone of your topic. If you’re an engineer, you’ll want your book to look technical. If you’re a financial planner, you might want to make it look a bit more serious. Also, consider your target market. If you’re a financial planner who targets retirees, you might want the book to look serious and conservative; if you’re a financial planner who works with twenty-somethings, you could make your book look serious yet modern.
Your book spine and back cover
As well as a front cover design, you’ll need a spine and back cover design for your book. These are completed after the front cover design is finalised.
Your back cover should contain:
- Blurb (sometimes also known as ‘back cover copy’): don’t make this too ‘hard sell’. Your blurb should accurately reflect the content of your book while encouraging people to read it. A good way to summarise the content is to use bullet points.
- About the author: a few lines about you and why you’re qualified to write this book.
- Barcode: this is generated from your ISBN.
- Author photo: this is optional. If you do have an author photo, make sure it’s a professional image – don’t use a photo of yourself in shorts and thongs with a beer in your hand. If you don’t have any high-quality shots available, you should pay to have some done, or at least have a friend with a good camera take a photo of you in a professional outfit against a nice background.
- Web address: optional, but it’s always a good idea to include this on the back of your book.
- Price: again optional, but including the price can be a good idea, because it places a value on the book. When using your book in your business, you will often give copies away for free, and having the price on the back will remind people that they have been given something of value, which will make them appreciate it more.
We can help you with all of the elements of your cover.
Like to learn more about book design? Book a 30-Minute Discovery Call.